Subtitles, Videos
There are nearly 3 billion users on social media. In a Facebook study, it was reported that up to 85% of people turn off their sound when watching social media videos. So in this blog post, we’ll show you how to create captions for TikTok to ensure you reach those silent viewers.
Now imagine if you could reach everyone on social media, but 85% of them were watching your video with the sound turned off. If they don’t understand your video because they can’t hear what you’re saying, they’ll happily skip it without thinking about it. However, if you have captions, people are less likely to skip them. If you don’t have captions, you’re theoretically missing out on 2.55 billion viewers.
So basically, long story short, not having captions on your video content is one of the worst moves you can make as a social media marketer in 2020.
Now let’s narrow this theory down, obviously, you can’t reach everyone on all social media platforms.
We’re going to focus on one platform, and we’re going to choose the top app in the UK right now, TikTok. TikTok has been growing at a phenomenal rate, and as of January 2020, it has amassed 400 million daily active users. So even if a small percentage of those 400 million daily active users were consuming a pure video content platform without sound, you’d still be missing out on a lot of potential viewers, fans, and customers.
And I’m not saying that all video content needs subtitles. But if you’re talking or explaining something in a video, captions for that video will help you reach thousands, if not millions, of people. If you know a little bit about TikTok’s algorithm, you should know that getting more people to watch your videos can only be good for you.
First of all, you can manually create all the subtitles yourself using TikTok’s text editor straight from within the app. You have different style options for the text with a choice between five fonts; Classic, Typewriter, Handwriting, Neon, and Serif. The alignment of the text; Left, Center, and Right. As well as dragging it to the position you want and pinching it to the size you like. Then there’s also color, for the actual text or the text labels.
While this is an easy way to do it because you can do it directly within the app and gives you plenty of creative freedom of choice, it is very time-consuming because you have to type out all the text yourself. Also, I have to say that the biggest downside to adding captions directly within TikTok is that you have to manually set the time for each sentence you write out. And doing this with your thumbs on a small screen is a bit of a nightmare.
Record and edit your TikTok as you normally would, saving the subtitles for last. Once you’re all done, head over to the Autosubtitle and upload your video.
Here, you can easily add subtitles to your TikToks. The reason I say easy is that once you upload your video to Autosubtitle, all you have to do is click on AutoCaption and it will automatically transcribe everything you say into text and place it at the right time throughout TikTok. So basically, TikTok subtitles.
Using Autosubtitle, just like on TikTok, you can actually customize these subtitles, including font, color, and placement. However, with Autosubtitle, you have more freedom in customizing your subtitles. And the best part is that you don’t have to do it sentence by sentence.
Once you have placed and customized your subtitles. You can click upload, Autosubtitle will then render the video with your subtitles embedded. You can then take that video and upload it to TikTok with the subtitles.
Subtitles
Want to learn how to extract subtitles from .mkv videos in a super fast and easy way? Here is the perfect tutorial for you.
AutoSubtitle’s easy-to-use subtitle and video editor allows you to extract subtitles from MKV; automatically transcribe your audio into subtitles; translate it in different languages, and download it as a .srt or .txt file.
AutoSubtitle is quite powerful. In this tutorial, you will learn how to
#1 Go to AutoSubtitle Online, and upload your .MKV video. But before you start use this tool, you should register a free account.
#2 After you uploaded your MKV video, you need to choose the transcription quality and source language of your MKV video.
You want to choose the right language and region. The latter is also important because you can have different accents for the same language. For example, US English, in terms of pronouncing words, sounds differently from Australian English.
#3 Start your extraction.
After you choosed your source language, then click the button “next step“. Only need to wait for a second, the subtitles will be auto generated.
Then you can check and edit at “My Work” tab.
#4 When you check and correct the auto generated subtitles, you can download it. Click the button of the top “Download subtitles”. Then, choose the subtitle format you need. We provides .srt, .txt, and .ass subtitle formats.
Don’t forget, before your download, you need to save the corrected subtitles first.
AutoSubtitle’s powerful subtitle editor can also translate the subtitles you extract from your MKV videos into different languages.
This is especially useful when you have viewers from all over the world watching your videos, especially when a large group of people speak the same foreign language.
#1 Open Autosubtitle Online and upload your .MKV video (just the same as above)
#2 Choose orignal source language
#3 Choose the target translation language
#4 Click “next step” to start subtitle generation.
#5 Edit and correct extracted subtitles.
#6 Save and download bilingual subtitles.
1) You can edit subtitles in the editor
Auto-transcription can help you save a lot of time and money that you used to spend on manual transcription services, but it has its limitations.
In particular, if the audio quality is not good, or the words are not pronounced clearly, then the subtitles automatically extracted from your MKV video may not be 100% accurate (they should be mostly accurate).
Of course, you have to change those specific brand names that are difficult to transcribe automatically correctly.
In this case, just edit some subtitles with the editor.
2) Change the styles of your subtitles
Under SETTINGS, you can change the font, font color, font size, letter spacing and line height to make them appear more visible in the video or to better fit your visual branding guidelines.
You can also play around with the capital letters …… However, I recommend keeping the sentence formatted, as the case of the title may ruin the viewing experience if people have to stop and read each capital letter.
3) Upload your captions on YouTube, Facebook and LinkedIn respectively to increase reach and engagement
According to recent research, YouTube analyzes your video content by reading subtitles uploaded to the platform as .srt or .txt files.
Helping your video content rank faster and better, which allows you to get regular organic search traffic and therefore a larger audience.
In other words, simply uploading captions for your YouTube videos can help you get more viewers! And if the same principle applies to LinkedIn and Facebook’s algorithms, you should also upload the subtitles in your videos as separate files! That’s why you have subtitles in your videos.
Of course, adding subtitles will make your videos more accessible to those who are hard of hearing or who just prefer to watch them in mute. As a result, you will reach a larger audience!
Subtitles
Maybe you are familiar with transcription, but do you know there are automated transcription and manual transcription? When should we use transcription? And which one is better to use? This article will show you their difference and each advantage.
In a world where the presentation of information and content is becoming increasingly diverse, it is more important than ever to be able to translate between different media.
The rise of podcasts, video-sharing platforms, and virtual communications means that information is now stored and encoded in a variety of different ways. While beneficial for many reasons, the ability to transcribe video and audio content into text remains valuable for archival, instructional, informational, and other purposes.
Automatic transcription uses voice and sound recognition software to generate a textual presentation of any audio without human intervention. Files are fed into specialized software and a complete transcription is quickly generated.
Automated transcription offers a number of key advantages for individuals and companies over manual transcription.
#1 For both individuals and companies, automated transcription can dramatically increase productivity. Whereas manual transcription must be done in real-time, or often much slower, automated tools can transcribe hours of audio in just a few seconds.
#2 Automated transcriptions can be used as a quick search tool for content. Being able to produce a complete transcription in a matter of seconds allows any audio content to be searched with specific keywords and phrases, which is much more effective than having to listen to the entire file. This is helpful for individuals investigating a particular topic or for companies conducting market research on the Web.
#3 Transcription software eliminates the need for companies to invest in staff for the transcription process, saving money and resources in the process.
Automatic transcription is extremely useful for marketing purposes, helping to analyze buyer interests and needs and to monitor interactions between customers and sales representatives.
#4 Automated transcription can also include translation, allowing both engagement and production of materials in any desired language without significant time loss.
#1 Automated transcription will never be as effective as manual transcription. No matter how advanced the software is, small errors will occur. For individuals, this may not be a problem, as most errors can be understood or corrected on a case-by-case basis. For companies trying to archive material or analyze specific data, this may be unacceptable.
#2 Some transcription programs must be rented or purchased from software vendors. For some, this cost may outweigh the benefits of speed and efficiency.
Manual transcription is a text version of audio or video material that is actively listened to and written or typed by a person.
Because a person is doing the transcription, they must listen to the content in real-time. Even then, the transcription can only be done as fast as a person can hear, understand and write what is being said.
As with automatic transcription, manual transcription has its own advantages and disadvantages for both individuals and commercial enterprises.
#1 Artificial transcription involves human interpretation. This means that errors inherent in automatic transcription by computer programs are minimized or completely corrected. Tones and emphasis that are not visible to speech recognition software can also be obtained through manual transcription.
#2 For individuals, manual transcription can be a useful means of learning new information, as transcription has been shown to improve memory and retention in the short and long term.
#1 Manual transcription is much slower than automated transcription. In the time it takes one person to transcribe a page of text, specialized software can analyze and transcribe dozens or tens of times more with only minor errors.
#2 Manual transcription services would incur unacceptably large expenses. Companies that rely on bulk transcription would be at a distinct disadvantage, having to rely on paid personnel to operate at a slower rate than they can read.
#3 For individuals working on academic or work projects, having to manually transcribe something would take away time that could be spent on research or improving other areas.
#4 People trying to find specific audio clips or snippets of information are hampered by having to rely on manual transcriptions. Indexing a complete document by hand can take hours, whereas an automated transcription will produce a complete and searchable text in a short amount of time.
#5 Manual transcription is done on paper or in a word processor. Even those who can recognize and understand speech quickly may be hindered by poor typing skills or poor manual dexterity.
While both methods have their advantages, it should be clear from these comparisons that automated transcription has distinct advantages over manual solutions.
First, automatic transcription is much faster than manual transcription. Manual transcription is limited in time by an individual’s writing or typing skills. Transcription programs are limited only by the speed of their software and work exponentially faster.
Transcription software is much less costly for large operations associated with commercial enterprises or marketing applications. In an enterprise environment, manual transcription takes a lot of time and money but still cannot match the speed of dedicated software.
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