There are nearly 3 billion users on social media. In a Facebook study, it was reported that up to 85% of people turn off their sound when watching social media videos. So in this blog post, we’ll show you how to create captions for TikTok to ensure you reach those silent viewers.
Now imagine if you could reach everyone on social media, but 85% of them were watching your video with the sound turned off. If they don’t understand your video because they can’t hear what you’re saying, they’ll happily skip it without thinking about it. However, if you have captions, people are less likely to skip them. If you don’t have captions, you’re theoretically missing out on 2.55 billion viewers.
So basically, long story short, not having captions on your video content is one of the worst moves you can make as a social media marketer in 2020.
Now let’s narrow this theory down, obviously, you can’t reach everyone on all social media platforms.
We’re going to focus on one platform, and we’re going to choose the top app in the UK right now, TikTok. TikTok has been growing at a phenomenal rate, and as of January 2020, it has amassed 400 million daily active users. So even if a small percentage of those 400 million daily active users were consuming a pure video content platform without sound, you’d still be missing out on a lot of potential viewers, fans, and customers.
And I’m not saying that all video content needs subtitles. But if you’re talking or explaining something in a video, captions for that video will help you reach thousands, if not millions, of people. If you know a little bit about TikTok’s algorithm, you should know that getting more people to watch your videos can only be good for you.
First of all, you can manually create all the subtitles yourself using TikTok’s text editor straight from within the app. You have different style options for the text with a choice between five fonts; Classic, Typewriter, Handwriting, Neon, and Serif. The alignment of the text; Left, Center, and Right. As well as dragging it to the position you want and pinching it to the size you like. Then there’s also color, for the actual text or the text labels.