There are nearly 3 billion users on social media. In a Facebook study, it was reported that up to 85% of people turn off their sound when watching social media videos. So in this blog post, we’ll show you how to create captions for TikTok to ensure you reach those silent viewers.
Now imagine if you could reach everyone on social media, but 85% of them were watching your video with the sound turned off. If they don’t understand your video because they can’t hear what you’re saying, they’ll happily skip it without thinking about it. However, if you have captions, people are less likely to skip them. If you don’t have captions, you’re theoretically missing out on 2.55 billion viewers.
So basically, long story short, not having captions on your video content is one of the worst moves you can make as a social media marketer in 2020.
Now let’s narrow this theory down, obviously, you can’t reach everyone on all social media platforms.
Focus on Tiktok
We’re going to focus on one platform, and we’re going to choose the top app in the UK right now, TikTok. TikTok has been growing at a phenomenal rate, and as of January 2020, it has amassed 400 million daily active users. So even if a small percentage of those 400 million daily active users were consuming a pure video content platform without sound, you’d still be missing out on a lot of potential viewers, fans, and customers.
And I’m not saying that all video content needs subtitles. But if you’re talking or explaining something in a video, captions for that video will help you reach thousands, if not millions, of people. If you know a little bit about TikTok’s algorithm, you should know that getting more people to watch your videos can only be good for you.
How to create subtitles for your TikTok content?
First of all, you can manually create all the subtitles yourself using TikTok’s text editor straight from within the app. You have different style options for the text with a choice between five fonts; Classic, Typewriter, Handwriting, Neon, and Serif. The alignment of the text; Left, Center, and Right. As well as dragging it to the position you want and pinching it to the size you like. Then there’s also color, for the actual text or the text labels.
While this is an easy way to do it because you can do it directly within the app and gives you plenty of creative freedom of choice, it is very time-consuming because you have to type out all the text yourself. Also, I have to say that the biggest downside to adding captions directly within TikTok is that you have to manually set the time for each sentence you write out. And doing this with your thumbs on a small screen is a bit of a nightmare.
Try AutoSubtitle Online to easy add subtitles to your TikTok video
#1 Upload your Tiktok video
Record and edit your TikTok as you normally would, saving the subtitles for last. Once you’re all done, head over to the Autosubtitle and upload your video.
Here, you can easily add subtitles to your TikToks. The reason I say easy is that once you upload your video to Autosubtitle, all you have to do is click on AutoCaption and it will automatically transcribe everything you say into text and place it at the right time throughout TikTok. So basically, TikTok subtitles.
#3 Customize your Tiktok Subtitles
Using Autosubtitle, just like on TikTok, you can actually customize these subtitles, including font, color, and placement. However, with Autosubtitle, you have more freedom in customizing your subtitles. And the best part is that you don’t have to do it sentence by sentence.
#4 Download your Tiktok video
Once you have placed and customized your subtitles. You can click upload, Autosubtitle will then render the video with your subtitles embedded. You can then take that video and upload it to TikTok with the subtitles.
Learning how to make educational videos accessible is a great way for teachers to engage their students. The video accessibility of these educational resources will ensure that those with disabilities can enjoy the same experiences as everyone else.
From children born with autism, ADHD or dyslexia, to adults looking for continuing education credits or workers who need a skills refresher after certification – video content offers opportunities that many other mediums cannot.
Educational video content can play an important role in personal growth; they enable learners of all ages to learn about old and new topics from a variety of perspectives. However, these videos are often difficult to access by learners with disabilities or other barriers that prevent them from using them as a learning resource.
This blog post discusses how to make educational videos accessible so that people with disabilities can access educational content on the same level as their peers.
The Importance of Video in Education
A video is worth a thousand words. And frankly, it does say more than any other medium, making it a great learning tool for parents and educators.
This is because the way information is shared in video content appeals to children and adults alike. It’s a way to learn things and teach life lessons. Video can be used by educators to teach and educate others in a variety of ways, not just by watching it in and of itself.
Helps the Disabilities
For people with disabilities, video content can serve as an important platform not only for education but also for socialization. It provides the opportunity to learn from different perspectives, allowing them to see what is being taught, not just read it.
Educational video content allows learners to process information in whatever way best suits them (e.g., auditory or visual). Thus, through video accessibility, they have more choice in how they wish to learn and process the information, which allows them to engage and retain the information.
In addition, video accessibility gives learners the opportunity to turn what might be perceived as a barrier into an opportunity, especially when open-mindedness and creativity are allowed into learning (i.e., immersion). This can only help to advance education and make the movement for accessible education for all widely available.
Ensuring that videos are accessible allows those who are unable to participate in real-life activities or classes due to disabilities, geographic barriers, etc. (e.g., students/workers who are on vacation or on a business trip) to benefit from the content anyway.
Recorded videos also enable them to learn at their own pace so that they can catch up later when unforeseen circumstances require them to leave work or school temporarily. Therefore, learning how to make educational videos accessible can help provide equal opportunities for peers and classmates, no matter what level they are at.
Decrease Education Cost & Expand Educated Group
Many institutions like colleges and universities use video in their educational programs because it piques students’ interest in studying a particular topic or subject.
Online education is also on the rise. There is no doubt how popular videos and tutorials based on focused teaching objectives can help pave the way for accessible education, as well as create engaging and digestible learning videos on a global scale.
Video accessibility is about inclusion
Accessibility means providing opportunities for people with disabilities so that they do not feel excluded because of physical, economic (i.e., lack of resources) or attitudinal (i.e., discrimination) barriers. Using video as a tool for accessible education allows people to learn at their own pace, without being limited by any of these barriers.
It is no wonder that many agencies such as the U.S. Department of Education (ED) have implemented online accessibility policies through guidelines and websites such as the Web Content Accessibility Guidelines (WCAG). And, because the video is accessible, it’s a way for them to reach a larger audience that can benefit from their resources.
Tips on How to Make Educational Videos Accessible
#1 subtitles
Adding video captions makes the video readable for everyone watching it. Captions convey what is being said in the video and make it easier for people to understand the message being conveyed.
It is important to use the best caption font for your video, with text that is large enough to scan and that appears on the screen long enough to give viewers time to read portions of the transcript.
Adding captions also help people who are learning how to read develop fundamental reading skills. Most educational videos already have subtitles or closed captioning included, but if there aren’t any, adding them yourself is very easy!
All you need is a subtitle generator that you can use for free or for a reasonable fee. Once that is done, you’ll learn how to make educational videos accessible to all who need them!
#2 Audio Description
Descriptive audio provides additional narration to video content so that people with visual impairments can understand what is being said. It can also help students who learn better through listening because it portrays in their minds how the narrator describes things.
Descriptive audio makes video content more engaging and exciting because they are no longer passive listeners, but active listeners.
Adding a descriptive narrator is as simple as hiring a narrator who will describe what is happening on the screen so that the viewer can better understand it. This may take up more time, but it will ensure that the video is accessible to everyone!
It is important to note that not all blind or visually impaired people use descriptive audio – if they do not, making educational video accessible to them requires making the video content available in other ways, such as using screen-reading software.
Examples of screen-reading software include JAWS, ZoomText, and WindowEyes, which read aloud or present information on the computer screen in different ways.
#3 Captions
Captions allow people with hearing impairments to read along with the video as they watch it. Subtitles convey the dialogue and other sounds in the video, making it easier for people to understand the content.
Creating educational content with captions is very easy. There are many tools and applications online that allow you to add captions to your videos, such as Autosubtitle Online.
This site offers affordable services to help spread accessible education by helping your learning videos reach their audience and make them easier to understand!
#4 Translation
The translation is the use of audio dubbing or text transcription to understand content in other languages. Adding a translator is easy – all you need to do is select a language that needs to be translated and then use a professional translation service to improve the accessibility of your video.
#5 Learn how to make educational videos accessible with an alternative text
Alternative text provides additional information when there is no voice in the video. Or when someone is narrating over an image or scene in the background, the alternative text helps supplement it
It can also provide more detailed information about the image to get a sense of how things look, even if they can’t see the picture. Adding alt-text is another easy way to make video accessible. This will help make educational accessibility of video formats easier as it will help to better understand the context of the video!
#6 Provide additional information to supplement the content in the video
Adding additional information is one of the best ways to ensure the accessibility of your videos. This is because it allows you to add links and more detailed information so that people can find out more about the things mentioned in the educational video.
It also provides a context when needed so that viewers have the necessary background knowledge before watching certain parts of the video. This is especially useful if the video covers something complex or covers several different topics.
This additional information is added through “annotations”. This is done by creating new text based on the existing voiceover or adding it elsewhere on the screen.
There are several ways to make this information easily accessible. One way is to make sure the annotations are visible for a certain amount of time so that the viewer has enough time to look at them; another way is to create a text description for each annotation
Adding annotations makes it easier for people to understand what is being said in the video and makes the annotations readable for people watching with closed captioning or subtitles.
#7 Make use of transcripts or sign language interpretation
Adding a transcript or a sign language interpreter allows you to make sure your content is accessible to everyone. It makes it easier for people to understand what is being said in the video at any given time, or how someone is describing the image they are seeing!
While the transcript is displayed below the video, the sign language translation can be added as captions at the bottom of the video or as text that is synchronized with the sign language clip.
If done correctly, then anyone who can’t hear the content can more easily understand your video by providing more information in the sign language clip!
Watching movies or short videos has become a daily activity in our life for a long time. But have you realized that most of the videos or movies we watched have subtitles or captions? Subtitles or captions only occupy a little bit of space on a video, but you cannot ignore them, especially since the video plays foreign languages. So you know, even though subtitles seem not so conspicuous, they still have a vital role in a video or movie. If you want to learn how to add subtitles to a movie, this article can teach you one by one.
How to get subtitles?
Before we introduce how to add subtitles to a movie, we have to know how to get movie subtitles, right? Here are 2 ways for you to get the subtitles of a movie.
Except for some famous movies which can easily find and download subtitles, there still are many movies or series that can not find original language subtitles, not to mention the foreign subtitles. Therefore, it arises many auto subtitle generators in the market. These auto subtitle generators help to generate subtitles or captions become easy and convenient.
Auto subtitle generator recommends in this article.
When you already get the subtitles, the next step is to add subtitles to your movie. By the way, if you have already used the auto subtitle generator, you don’t need to do this step. Because almost automatic subtitle tools will embed the generated subtitles into your videos automated.
Adding subtitles to a movie also has many methods. Here we only introduce 2 popular ways.
Adding subtitles by YouTube
Adding Manual Subtitles by AutoSubtitle Online
Add subtitles by Youtube
It is known worldwide that YouTube can generate and add subtitles to videos. If you want to add subtitles to a movie, you can choose YouTube. It is easy to use and free.
First, you need a YouTube account. Move your mouse on the icon “🎦”, and then click the button “Upload video”.
Step 1-Find the upload button
After you click the button, you will see the following interface, drag and drop your movie.
step 2- upload video
Next, you only need to wait for the YouTube system to proceed. If your movie is too long, this step will take a bit longer. When the “Checks” on the timeline turns to “✅”, you can go on “Next“.
step 3-waiting for uploading finished
Hooray~Uploading finished. You can go on and see this screenshot. Click the first row “Add subtitles”, and then “ADD“.
step 4-choose “Add subtitles”
And “Next” to go on. You will see the picture below. Then choose the option “Upload file”.
step 5- upload SRT file
After this step, all steps to add subtitles to a movie have been done. If you want to change subtitle content, you can also edit on this page.
Add Subtitles by Autosubtitle Online
Not like YouTube, Autosubtitle Online is quite easy to add subtitles to a movie. It only needs 3 steps.
First, you have to own an account on Autosubtitle Online. This step is the same as YouTube.
Then, click the button “Manual” on the Platform page. And you will see the picture below.
Autosubtitle Manual Subtitle Platform
Next, upload your movie and then upload the SRT file.
Autosubtitle Online’s interface is simple to use. You don’t need to know professional knowledge about subtitle embedded or making.
First, we have to emphasis what is the definition of SRT and MP4.
An SRT file is a text-based subtitle file, which combines a video track to help users understand the video or movie better.
MP4 is a video file. Hence, it is not possible to convert SRT to MP4. However, if you’ve downloaded an MP4 file from the Internet without subtitles, the video or movie can be challenging to understand, especially in a foreign language. This article will recommend the application and subtitle sites to help you to add SRT to MP4 videos.
Step 1. Open Auto Subtitle Online website and import MP4 file.
Import MP4 file first
After you launch a browser, open up the Autosubtitle Online platform “https://autosubtitle.online/platform”, then click “Manual“, and click the button behind “Step 1” to browse your computer to import the MP4 files you want. If you’ve open the folder where your files are stored, just directly drag the target files from the folder to the website.
Step 2. Upload SRT file
Import SRT file
After you upload the MP4 file, the next is to import the SRT file. These two steps are required and have to follow the step order. Then you will notice “send email after video is complete.” Click it or not, it is up to you. Next, you can click the button “next step“.
Step 3. Save and download video
Save and download video
Part 2. Other Solutions to Merge SRT with MP4 for Free
Not willing to buy professional software for adding SRT to your video files? Don’t worry as there are a few free solutions as well. Windows Media Player and a host of the online program allow merging SRT with MP4 for free though these free solutions do not offer features like paid software but are decent in their use and functionality. Know more about these methods in the following part of the article.
Solution 1: Add SRT with MP4 by Windows Media Player
Windows Media Player is one of the most popularly used programs on devices running on Windows OS. The program supports an array of functions, including adding SRT with MP4. Using Windows Media Player, SRT can be added as a separate file to your desired MP4 video, but for this, you need first to install the playback codecs of SRT and MPEG4. To get all the codecs required for free, you can download K-Lite Mega Codec Pack from the Internet.
Step 1: Download the desired MP4 as well as the SRT file and rename both the files with the same name (different extension though).
Step 2: Move both the files in a single folder (one will be a video file, and the other will be the same file with .SRT extension).
Step 3: Open Windows Media Player on your PC and play the desired video. Once the video starts playing, right-click the bar at the top near the Media player. Select “Lyrics, captions, and subtitles” > “On if available.”
Solution 2: Use Wondershare UniConverter merge SRT to MP4
After you launch this app, just go to the Video Converter section, and click the Add files icon in Wondershare UniConverter button to browse your computer to import the MP4 files you want. If you’ve open the folder where your files are stored, just directly drag the target files from the folder to the program.
Step 2: Click Subtitle to browse and load SRT files from your computer or download the subtitles online.
Hit the Effect icon below each video. When you enter into the editing interface, you can notice there are five tabs on the top. Just hit the Subtitle tab, click the … button to browse and load SRT files from your computer. Here, you can also do other settings like size, color, etc. When everything is done, just hit OK to confirm it.
Note: Before exporting your files, you’d better preview the effect in the viewing window on the right side of its main interface. Just hit the video item in the pane and then press the “Play” button under the preview window.
Step 3: Click Convert to merge SRT files with the mp4 video.
When you’re satisfied with the effect, you can export the new file. First, make sure the “Format” icon appears “MP4” format, or you have to click the Output Format: on the right side to select the MP4 from the format list as its output formats. Of course, you want to save the files in other formats, just select the format you want here. After that, press the Start All button to convert SRT subtitles to MP4 videos. When it’s over, you can find the new MP4 file with the SRT subtitle in the output folder.
The answer is for sure. From the Digital Market data, we can easily see that there are 1.79 billion daily active users. And an average user spends 38 minutes each day. But another fact is Facebook video’s default setting is mute. If the user does not click the video, they will not know what your video is talking about. Read More
In 2020, the way we get information has changed a lot. Ten years ago, we got fashion trends, public news, an anecdote from the web search, the newspaper, the magazines… But with the development of smartphones and the upgrade of networks, most of us receive information via social media by blog or vlog.
People would like to watch videos rather than reading text.
Obviously, everyone has watched videos on YouTube, and almost all people, like you and me, have liked the pictures, or stories on Instagram and Facebook. And maybe some of you also like to share your spare time on TikTok, which has appeared and grown in recent 3 years.
No matter which application you used, it shows that it is time for Videos Business. Your grandpa may watch news feed on Facebook. It is an online video. And your mom will watch the series on YouTube. That is video business too. Your undergraduate brother may watch the splendid shots moment of NBA on Instagram stories. Video too. And you may find some hitting-the-mind ideas for your next Vlogs on TikTok. Definitely, the short video is a video business as well.
We pay more attention to the videos, even it is without sound. [Why subtitle is important for video?] Because the video can give us the most direct and rapid information in a short time. Because most young men are busy with living, they do not have much time to read 3 minutes or 5 minutes article which is full of redundant description, while they can view a short video in 30 seconds to get the same message.
Social media have occupied much more time than you expect.
Let’s focus on the average daily using time on social media around the globe first.
North America: 2 hrs and 6 mins.
South America: 3 hrs and 24 mins.
Africa: 3 hrs and 10 mins.
Europe: 1 hr and 15 mins.
Asia/Oceania: 2 hrs and 16 mins.
(All the data is from Broadbandsearch.org)
In 2020, WHO has estimated that the global average lifespan is 72 years, and if we assume a person starting his social media life as 10 years old, that means the person will use 3,462,390 minutes on social media during his whole lifespan.
Bureau of Labour Statistics data shows that people spend more time on social media than on some other real-life activities. (Pic cr. Broadbandsearch.org)
Average time spent in a lifetime(cr.broadbandsearch.org)
Conclusion
Social media will continue to influence our life. And short video business will continue to be the trend in the following 2 years. Catch the trend is what seizes Pluto.
